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Miss Kimball Is Now Silver Star Brands

A new name for the Blyth subsidiary

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By: TOM BRANNA

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Miles Kimball Company is changing its name to Silver Star Brands in a move to describe more accurately the multi-channel industry leader and the brand portfolio it offers, according to the company. As it grows to a multi-brand, multi-channel direct-to-consumer company, the Miles Kimball name no longer accurately represents the direction, attitude and depth of the organization, according to company President Vicki Updike. As diversity in its brands and marketing channels continues to evolve, comp...

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